The Solution
In year one we developed the initial brand concept, all marketing collateral including the multi-lingual event website and online event management system to allow the organisers, exhibitors and speakers to promote themselves to a huge international audience. We designed and developed a fully content-managed web solution backing the event making full use of our range of custom developed exhibition modules. The marketing collateral we developed for the event included; Adverts, site signage, pop-up displays, delegate dining menus, event stationary, event brochures, conference brochures and much more.
The EFEF event, run at Bilbao Exhibition Centre was amongst the first to use our suite of event specific CMS tools. These unique modules, created specifically for the event and conference industry allow much of the event management and exhibitor administration to be streamlined. This reduces the burden on event managers enormously, meaning teams can focus on the key area of maximising sales revenue and attendance to the event.
In subsequent years we developed the logo to reflect the country the events were being held in and the marketing material to refelct the content and themes of the years event.