Harrington McDermott worked with TeamStats from concept to completion on the redesign of the site. They already had a great team of developers in-house but needed marketing consultancy and assistance with the graphic design and user-experience.
We began by auditing the existing site and feeding back our results, then using them to brainstorm ideas for increased site functionality and feature improvements.
The team sites you get once registered with TeamStats are bursting with features to assist and improve the management, organisation and administration of the teams that use it, providing an online network to players, parents, and supporters - keeping them informed of matches, results and other important team information. All of these features had been added individually over time and all differed slightly in their presentation. Plus, now we had suggested a number of new features to add into the mix.
So our first design conundrum was that we had to produce a homepage design that communicates all of these (existing and new) features efficiently on the home page, directing existing users to the content they require and new users to conversion. We did this by designing a large feature slider area above the fold, where custom HTML can be placed. This enables the TeamStats development team to regularly create and update highly visual, engaging and searchable content for the slides.
We then made sure our design concepts could be applied and worked across all features of the site and that design elements were consistently applied to buttons, headings, call-out boxes etc. Our designs make it easier for users to drill down into their stats and get the information they are looking for.
Footballers tend to be very patriotic and loyal to their strip. So, we also designed customisation techniques into the team site so that users could customise their team pages by adding their badges, photos, team strips and change the background and interface colours of their site too so they match their team colours.