The Marketing Benefits of Using Social Media
Wednesday, July 14, 2010 // 0 Comments // Design & Marketing, Discussion, The HM Blog
Tweet What is the value of social media as a marketing tool? It seems everybody is talking about social media but do business owners really understand the potency of social media channels such as Twitter, Facebook or YouTube for marketing their business? The truth is social media is a low cost, high return, effective marketing [...]
Read more & Talk about itShould design agencies provide their clients with work files?
Wednesday, July 7, 2010 // 0 Comments // Design & Marketing, Discussion, The HM Blog
Tweet This issue is a common one faced by all design agencies and their clients. There are clearly grey areas to legal ownership and the legal precedents are constantly challenged and evolving. Harrington McDermott look into the moral and legal issues surrounding giving clients computer files of work done on the clients behalf. The Legal [...]
Read more & Talk about itSet Marketing Campaign Objectives
Friday, April 16, 2010 // 0 Comments // Design & Marketing, The HM Blog
Tweet Setting objectives is without doubt the most important factor when analysing any marketing and sales activity, but setting real attainable objectives is the key to success. You must be clear about your reasons for carrying out your marketing campaign, what is to be achieved and how you can measure the effectiveness of the time [...]
Read more & Talk about itTop Marketing Tips on Using Colour
Thursday, April 15, 2010 // 0 Comments // Design & Marketing, The HM Blog, Tips, Tricks & Tutorials
The colours you use for your brand and marketing campaign should be a major consideration as it can be a defining feature of whether your message gets noticed and remembered. Colour will also help form an ongoing brand familiarity, so it is essential to be consistent throughout your campaign when using a range of marketing tools from websites to newspaper or magazine advertising.
Read more & Talk about itBenefits of Outsourcing Your Marketing Requirements
Tuesday, April 13, 2010 // 0 Comments // Design & Marketing, The HM Blog
Outsourcing elements of your marketing requirements to a company such as Harrington McDermott can have many benefits, particularly when companies are looking to lower overheads and increase flexibility in an uncertain economic climate.
If you need additional marketing support and don’t have the resources in-house then using a supplier to fill the gap will keep fixed costs down and avoid recruiting and training new or temporary staff. It also means that you can benefit from the wealth of talent and experience that Harrington McDermott can offer rather than relying on individuals.
Read more & Talk about itOlympic Pictograms Through the Ages Video
Monday, April 12, 2010 // 0 Comments // Design & Marketing, The HM Blog
Tweet Watch this video on the New York times website where designer Steven Heller traces the evolution of the tiny Olympic icons since their appearance in 1936. “The icons for London 2010 look like as though a child did them! – Primitive perhaps, but NOT in a good way” – Steven Heller Tweet
Read more & Talk about itHM rolls out new brand values communications for Ricardo Plc
Monday, April 12, 2010 // 0 Comments // Design & Marketing, News, The HM Blog
Tweet Harrington McDermott’s consultancy and design teams have been working together to support Ricardo in their recent brand value update and internal communication campaign. With the need to communicate the new values to Ricardo employees in over 15 offices throughout the world, techniques such as road show presentations, office display graphics, desk-top screen displays, email [...]
Read more & Talk about itNew Ricardo website launched
Thursday, February 18, 2010 // 0 Comments // Design & Marketing, News, The HM Blog
Tweet One of Harrington McDermott’s largest clients, Ricardo, has recently completely transformed their Ricardo.com website with project management support from Harrington McDermott in terms of branding, design and content strategy. With a range of different design media used to create an interactive and fresh feel to the site, the results have been highly effective in [...]
Read more & Talk about itNew Digital Asset Management Solution
Saturday, January 9, 2010 // 0 Comments // Design & Marketing, The HM Blog
Tweet Harrington McDermott Ltd (HM) have launched a new asset management solution for clients, enabling easy and efficient storage of large promotional and reference materials as an internal resource tool. ‘Due to the level of creative design materials we have been creating for one of our clients, we were asked to provide a solution to [...]
Read more & Talk about it
