The Marketing Benefits of Using Social Media
Wednesday, July 14, 2010 // 0 Comments // Design & Marketing, Discussion, The HM Blog
What is the value of social media as a marketing tool? It seems everybody is talking about social media but do business owners really understand the potency of social media channels such as Twitter, Facebook or YouTube for marketing their business?
The truth is social media is a low cost, high return, effective marketing method for promoting a service, product and brand over the web. It is a powerful method of marketing that can generate more links to your website, more attention and more traffic.
4 Reasons to Use Social Media Marketing For Your Business
Brand Recognition: social media and blogs can enhance a company image. They allow businesses to share information about their products and services in a controlled and targeted manner. Word of mouth marketing is a valued marketing method and social media enables a company to spread the word about its services and products to a wide range of users.
Niche Marketing: with careful research businesses can find almost any niche group of users to target their campaign or services to. Excellent content and the willingness to share expertise can quickly generate supporters and valuable visitors to your website.
Improved SEO: social media has the ability to complement and improve SEO. Keyphrases in blog content, in descriptions or title tags, internal hyperlinks, links from other websites to your company blog, are all natural and powerful methods of improving ranking and visitor traffic. Utilising bookmarking sites such as Delicious and Digg for newly published content, generates a link to that content and therefore the potential for a tremendous boost in traffic.
Monitor & Respond to Customer Feedback: monitor brand mentions and respond accordingly with social media monitoring tools such as Google Alerts. Positive feedback is great but a business can also respond to negative comments quickly and efficiently. Social media tools also come with a myriad of statistical tools which allow a business to monitor effective content, the most successful social media channels for referrals and those all important keywords and key phrases.
Will Social Media Make A Business Money?
Not directly. Social media is a marketing tool. To expand and promote a service or product, a business needs a core group of targeted users or ‘supporters’ who will then spread the word. Social media marketing will help drive traffic to your website, encouraging users to look at what your business is offering.
Social media marketing requires dedication and time. It should be an integral part of a marketing plan. From sole traders to large corporations, if a business offers its product or service with expertise, passion and quality content, social media marketing will help reap the rewards.
At Harrington McDermott we firmly believe in the importance of social media in any marketing plan. As a result we have teamed up with Sodaworks, a social media and digital marketing consultancy, also based in Brighton. Sodaworks will be consulting on a number of projects. To find out more about our full marketing services, contact us info@hm-marketing.com
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